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Audi designates electric concepts as heaven in Super Bowl spot

German automaker Audi is using one of the biggest advertising platforms to bring awareness to its new electronic endeavor, as the EV category grows.

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Balenciaga, Swarovski, Jean-Claude Biver and short-term Super Bowl rentals –...

Today in luxury - Balenciaga is returning to haute couture; Swarovski to launch lab-grown colored diamonds; Jean-Claude Biver, the godfather of modern watchmaking, on resale, smartwatches and the...

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Ferragamo, Swiss watches, tech companies and Super Bowl – News briefs

Today in luxury - Salvatore Ferragamo 2019 sales up 2.3pc; Swiss watch export growth slows to weakest pace in 3 years; Europe's luxury brands want tougher rules for tech rivals; The most VIP Super Bowl...

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De Grisogono, Tesla, LVMH, Super Bowl real estate and Facebook – News briefs

Today in luxury - De Grisogono files for bankruptcy; Tesla extends profit run, promises record production, driving stock up 13pc; The king of luxury is armed for uncertain times; This Super Bowl...

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Lexus foregoes Super Bowl LV spot

Toyota Corp’s Lexus has exchanged the highly coveted Super Bowl broadcast space for YouTube marketing opportunities.

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Most luxury brands shy away from Super Bowl

Luxury brands still made their presence known on Super Bowl Sunday, even as most did not run traditional advertisements during the game held on Feb. 7.

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Saks launches Game Day Capsules with help from NFL star

Ecommerce platform Saks is offering the ultimate ode to the Super Bowl in its launch of new Game Day Capsules.

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Gucci, GQ Sports celebrate Super Bowl with pineapple collection launch

Italian fashion house Gucci celebrated its new pineapple collection by hosting a private launch party with GQ Sports ahead of the Super Bowl.

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Luxury positions fashionable foot forward for Super Bowl

From luxury automakers to retailers, marketers are hoping to capture consumers’ attention ahead of this year’s Super Bowl on Feb. 13.

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Luxury brands stake claim in Super Bowl LVII

From the commercials to custom halftime outfits to the culminating prize, luxury players managed to break through the noise of the Super Bowl 2023 showcase from all angles.

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